The brief
Identity system, packaging, and D2C website for a sustainable food brand launching across 300 retail locations.
Our approach
We started with a two-week discovery sprint — interviewing users, auditing the existing stack, and aligning on three outcomes we would measure weekly. From there, we ran a paired design-and-engineering track with daily demos.
The outcome
The launch exceeded every benchmark we set at kickoff. We continue to support the team with a monthly retainer focused on experimentation and measurement.